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This paper aims to first, identify the external and internal factors that a company needs to analyze when formulating its digital platform strategy. Based on the framework of PESTNPG (political economic social and culture technological population and globalization) and internal analysis a company should analyze both internal and external factors to formulate its digital platform strategy. For companies from emerging markets the institutional-based market created by national or local governments is important for digital platform strategy. Second dynamic capability theory and its linkages to digital platform strategy. The dynamic capabilities view is considered as a primary theoretical lens in the strategy literature to analyze a company’s strategies to achieve sustainable competitive advantages. To carry out a successful digital platform strategy companies need to build strong dynamic capabilities to capture or create opportunities and reconfigure their resources simultaneously. Third the advantages and disadvantages of different digital platform strategies (i.e. an independent digital platform and online–offline integration platform) and the possible consequences and risks of different strategies. It is important to evaluate different types of digital platform strategies that require different capabilities in terms of business structure product structure revenue structure organizational structure and technology architecture. A company needs to link these capabilities to a digital platform strategy to enable the integration (or separation) of online business with offline business. It also increases the accuracy and efficiency of online business. Fourth key points of digital platform strategy implementation. Companies need to identify key profit models for their digital platform to promote business growth and financial returns. It is equally important to increase customer value by leveraging its digital exhibition platform and to learn to use digital technology to foster organizational dematerialization.

Zhejiang Meorient Commerce & Exhibition Inc. (hereinafter referred to as “Meorient”) was a leading company in the exhibition industry in China. The unexpected outbreak of COVID-19 plunged Meorient into a state of emergency that forced it to fight for survival. Further, China had launched a national strategy of Digital China, which created new market opportunities for Meorient. As a result, Meorient gradually developed and launched its digital exhibition services in 2015. Meorient suffered significant losses in 2020 due to COVID-19 and had to formulate a new strategy based on a digital exhibition platform in 2021. Chairman Pan Jianjun had two options. One was a purely digital platform strategy without the original offline exhibition business. The other one was an online and offline integration strategy. Which option was the best way forward for Meorient? Pan had to make a choice. Some of the top management team members believed Meorient should completely transform into a digital platform company and provide comprehensive online digital exhibition services. Over the previous 20 years, Meorient had accumulated a large amount of data from domestic and foreign exhibitors and professional buyers and had gradually developed a digital exhibition platform. It was one of the companies that pioneered digital transformation within China’s exhibition industry. More conservative thinking held that Meorient's strategy should focus more narrowly on the integration of online and offline exhibition businesses. Toward the post-pandemic era, China’s national strategy of “Digital China” accelerated the development of digital infrastructures. During such critical transitional period, Meorient had to choose wisely if it was to sustain its profits or even survive.

The case is aimed at students in undergraduate, MBA, short course executive, EMBA or other executive education programs, especially where digital transformation is featured subject matter.

Teaching notes are available for educators only.

CSS 11: Strategy

Denoising of the vibration signal is crucial to identify a structure's damage. Based on noise frequency character, the “real” vibration signal can be gotten. The purpose of this paper is to propose a novel method for denoising a signal based on the wavelet transform.

The vibration signal with noise which can be collected by wireless network is decomposed by wavelet transform. In order to select optimal level of wavelet decomposition, based on noise's frequency, power spectral density is used. A soft thresholding method based on minimum mean‐variance is used for vibration signal de‐noising with Gaussian noise.

A novel method has been described in his paper. Based on the relationship between vibration signal's character and noise frequency, the way to get rid of noise is combined wavelet transform with power spectral density.

In order to select optimal level of wavelet decomposition, based on noise's frequency, power spectral density is used. A soft thresholding method based on minimum mean‐variance is used for vibration signal denoising with Gaussian noise.

The purpose of this paper is to test and explain the context where motivation to learn (MTL) reduces innovative behavior in the organizational context.

The authors used questionnaire survey to collect data in a field study. In order to test the moderating effect of transfer climate, MTL on the relationship between MTL and innovative behavior, a sample of 606 employees was analyzed to examine the theoretical expectation by using multiple regression and bootstrapping.

The authors found employees motivated to learn showed less innovative behavior when perceived transfer climate is less favorable. The authors further revealed that motivation to transfer mediates the moderating effect of transfer climate for the relationship between MTL and innovative behavior.

One suggestion for further research is to investigate the relationship among the four constructs by using multi-source, multi-wave and multi-level method.

This study provides several useful guidance of how organization and manager avoid the negative effects of MTL through encouraging employees to learn new knowledge and skills, and providing employee opportunities to use their acquired knowledge and skills.

The authors contribute to the motivational literature by taking a step further to understand the effect of MTL. The authors propose and confirm that employee MTL can lead to negative outcomes when individuals perceived transfer climate is low. The results offer new insight beyond previous findings on positive or non-significant relationship between MTL and innovative behavior. The results further show that this interactive effect is induced by motivation to transfer. Particularly, low transfer climate reduces individuals’ motivation to transfer, and individuals with high MTL have low innovative behavior when they are less motivated to transfer.

This paper aims to check the presence of such relationship in the field. Certain values are at stake for the success of economic behavior. Since the genesis of modern capitalism, a set of beliefs proper of Calvinism (mainly Predestination but also Beruf, inner-worldly asceticism, role of Sects […] ) was said by Max Weber to cause an anxiety about salvation and generate a propensity to economic success as a sign of election. The author argues on the contrary that the Calvinist belief in the Perpetual Assurance of Salvation might cause a sense of self-efficacy able to favor economic success. To observe this in action today, it is crucial to consider the evolution that the Protestant ethic went through migrating first in North America and, finally, through the Protestant revival of China. Wenzhou is called “Jerusalem of China” for its large Protestant community that is also strongly involved in business. Some scholar already pointed out the presence among those entrepreneurs of this Protestant ethic (Yi Xiang, Boss-Christian […]).

The data presented in this comparative qualitative study pertain to ethnographic observations, job-shadowing and interviews done among Chinese Christian and non-Christian entrepreneurs from Wenzhou living in Milan, Italy.

The results show, with some adjustments, the presence of a Chinese version of the Protestant ethic overlapping with several values proper to the Chinese context (Confucianism, lineage, social network). The extension of the study to other cases must be done with caution considering the non-causal justificatory role of the belief.

Successful entrepreneurship involves specific social, cultural and even religious aspects that move beyond mere business strategies.